INSTITUTE FOR SPECIALIZED MEDICINE & INTERVENTION

ISMI is a one-of-a-kind breast cancer facility located in the Toronto area. They go to great lengths to make their clients feel like people – not patients – by providing a spa-like atmosphere with general wellness and relaxation services to complement their state-of-the-art medical care. 

As such, our client wanted their new branding to capture the warmth, care, and attention the staff provides to each person they treat. To deliver on these goals, I worked with another designer to develop a new logo and brand standards, which we hope will revitalize the brand and help make ISMI a true destination for breast cancer treatment.